BRADFORD GROUP, LLC
LAND O' LAKES, FLORIDA

the Bradford Group opened for business on March 1, 2000 in a lovingly renovated school building owned by a former competitor and now occupied by the Church of Scientology. (What a long, strange trip it’s been.) Our approach to marketing turned out to be a hit. Within a month we had a sizable client roster. After several more months of 18 hour days, we had broken even and hired our first employee. We were having fun. The founders of the Bradford Group, CEO Jeff Bradford and COO Gina Gallup, brought complementary talents to the agency. Jeff, a lifelong writer and incurable entrepreneur, was a former newspaperman with many years experience as a marketing agency executive. Gina, a lifelong musician who understands how to compose success in any venture, was a veteran of the business side of the agency business. It was a perfect combination. Here’s how we put it in our original business plan: “Unlike typical web shops or Internet boutiques, which are primarily programming/design firms, the Bradford Group integrates these technical skills with marketing planning – so that new media are used effectively to meet client objectives. Unlike traditional advertising and PR agencies, we place equal emphasis on traditional and new media – and are equally proficient in both.” Where We Are Going Of course, the world has changed since 2000. A lot of traditional agencies do digital work now. (And even the way we talk about traditional marketing tactics has changed. It’s now called outbound marketing.) But the Bradford Group has stayed a step ahead. We were one of the first to see the marketing potential of social media, creating a successful online music showcase for Cricket Wireless on MySpace years ago, for example, and alerting clients to the potential of LinkedIn when it was only months old. Most recently on the digital front, the Bradford Group became Nashville’s first full-service marketing agency to offer inbound marketing tools and expertise. What we do is a function of who we are, which is expressed in our core values: Hire SMART people. Generate measurable RESULTS. Be an ACTIVE marketing partner. the Bradford Group opened for business on March 1, 2000 in a lovingly renovated school building owned by a former competitor and now occupied by the Church of Scientology. (What a long, strange trip it’s been.) Our approach to marketing turned out to be a hit. Within a month we had a sizable client roster. After several more months of 18 hour days, we had broken even and hired our first employee. We were having fun. The founders of the Bradford Group, CEO Jeff Bradford and COO Gina Gallup, brought complementary talents to the agency. Jeff, a lifelong writer and incurable entrepreneur, was a former newspaperman with many years experience as a marketing agency executive. Gina, a lifelong musician who understands how to compose success in any venture, was a veteran of the business side of the agency business. It was a perfect combination. Here’s how we put it in our original business plan: “Unlike typical web shops or Internet boutiques, which are primarily programming/design firms, the Bradford Group integrates these technical skills with marketing planning – so that new media are used effectively to meet client objectives. Unlike traditional advertising and PR agencies, we place equal emphasis on traditional and new media – and are equally proficient in both.” Where We Are Going Of course, the world has changed since 2000. A lot of traditional agencies do digital work now. (And even the way we talk about traditional marketing tactics has changed. It’s now called outbound marketing.) But the Bradford Group has stayed a step ahead. We were one of the first to see the marketing potential of social media, creating a successful online music showcase for Cricket Wireless on MySpace years ago, for example, and alerting clients to the potential of LinkedIn when it was only months old. Most recently on the digital front, the Bradford Group became Nashville’s first full-service marketing agency to offer inbound marketing tools and expertise. What we do is a function of who we are, which is expressed in our core values: Hire SMART people. Generate measurable RESULTS. Be an ACTIVE marketing partner. National software company By staying close to our clients we stay on top of what is happening in their businesses and their industries so that our marketing efforts hit the mark. Though we will never know your business as well as you do, we commit the time required to know it at a deep level, and not just at the beginning of our relationship, but every day. We stay abreast of key issues in your industry, and we understand why they are important because we know how the industry works. We can speak the jargon and know when to use it and when to speak plain English. We know where your business and has been and where you want to take it. We look to you for the marketing goals you want to accomplish, but do not expect you to tell us how to accomplish them. Our job is to advise you on the best path to your goals, and then help you get moving along that path. You will not have to continually prod us to provide advice and make something happen. We continually seek opportunities to market your business and come to you with creative approaches to grasp these opportunities. We are very respectful of your time and resources. We do the work. You approve it. That’s it. Working with a marketing firm should not be another job for you. Rather, it should be a burden off of your shoulders. the Bradford Group opened for business on March 1, 2000 in a lovingly renovated school building owned by a former competitor and now occupied by the Church of Scientology. (What a long, strange trip it’s been.) Our approach to marketing turned out to be a hit. Within a month we had a sizable client roster. After several more months of 18 hour days, we had broken even and hired our first employee. We were having fun. The founders of the Bradford Group, CEO Jeff Bradford and COO Gina Gallup, brought complementary talents to the agency. Jeff, a lifelong writer and incurable entrepreneur, was a former newspaperman with many years experience as a marketing agency executive. Gina, a lifelong musician who understands how to compose success in any venture, was a veteran of the business side of the agency business. It was a perfect combination.