BOB ROTH'S NEW RIVER GROVES, INC.
FT. LAUDERDALE, FLORIDA

Bob Roth’s New River Groves opened for business in Davie, FL on a crisp sunny day in October of 1964. In the early days, “the Grove” -- as longtime patrons know it -- was a part of a thriving community of Florida citrus growers, packers and shippers based in western Broward County. New River Groves was one of the largest and better known citrus growers in South Florida, and area residents from as far away as Miami would visit us to “pick a peck” of fresh fruit right off the trees for only $1. When New River Groves first opened, it was a true family business and the “kitchen table start up” of its day. The entire family lived in a small apartment above the store, and all retail store operations as well as fruit picking, a packing and shipping operations ran out of the original location in Davie, FL. The focus in the first few years was strictly on fruit deliveries and Florida Gift Fruit Shipping. Bob Roth’s New River Groves opened for business in Davie, FL on a crisp sunny day in October of 1964. In the early days, “the Grove” -- as longtime patrons know it -- was a part of a thriving community of Florida citrus growers, packers and shippers based in western Broward County. New River Groves was one of the largest and better known citrus growers in South Florida, and area residents from as far away as Miami would visit us to “pick a peck” of fresh fruit right off the trees for only $1. When New River Groves first opened, it was a true family business and the “kitchen table start up” of its day. The entire family lived in a small apartment above the store, and all retail store operations as well as fruit picking, a packing and shipping operations ran out of the original location in Davie, FL. The focus in the first few years was strictly on fruit deliveries and Florida Gift Fruit Shipping.