BLUE KITE INSIGHT, LLC
TAMPA, FLORIDA

In our digital age, the complexity of consumers’ relationships with brands, products, services and devices is increasing exponentially. Understanding what motivates people to do the things they do has always been a challenge – traditional market researchers know that people can’t always express how they feel, are often guarded about what they say, and don’t always do what they say they do. provides clients with deep insights into the “why” of consumer decision-making. Our multisensory testing platform and mixed methods research approach analyzes what people do, see and feel while interacting with marketing assets. Unfiltered findings provide strategic insight to spark creative and maximize the effectiveness of campaigns pre- and post-launch. The second-by-second uninterrupted responses to all aspects of a marketing campaign are captured, decoded and analyzed. Blue Kite measures emotional, unspoken and spontaneous reactions to marketing communications, media and entertainment. We help clients unlock consumer truths to optimize existing and pre-launch creative to help ensure marketing effectiveness and maximize campaign dollars. Blue Kite helps agency partners pitch new business and tackle account reviews with smart, innovative thinking. We work as partners, providing the competitive edge needed to win new business and enhance existing service offerings by using non-traditional research methods. In our digital age, the complexity of consumers’ relationships with brands, products, services and devices is increasing exponentially. Understanding what motivates people to do the things they do has always been a challenge – traditional market researchers know that people can’t always express how they feel, are often guarded about what they say, and don’t always do what they say they do. provides clients with deep insights into the “why” of consumer decision-making. Our multisensory testing platform and mixed methods research approach analyzes what people do, see and feel while interacting with marketing assets. Unfiltered findings provide strategic insight to spark creative and maximize the effectiveness of campaigns pre- and post-launch. The second-by-second uninterrupted responses to all aspects of a marketing campaign are captured, decoded and analyzed. Blue Kite measures emotional, unspoken and spontaneous reactions to marketing communications, media and entertainment. We help clients unlock consumer truths to optimize existing and pre-launch creative to help ensure marketing effectiveness and maximize campaign dollars. Blue Kite helps agency partners pitch new business and tackle account reviews with smart, innovative thinking. We work as partners, providing the competitive edge needed to win new business and enhance existing service offerings by using non-traditional research methods.