BLACKSMITH APPLICATIONS, INC.
LAWRENCE, MA

Paul started Blacksmith Applications in 2000, boasting a career of 20 years in foodservice management with premier CPG companies. Since that time he has become a highly sought after trade spend advisor. With Paul at the helm, Blacksmith continues to pursue innovative solutions as we increase the value gap between our applications and ordinary alternatives. Karen Cullom | VP, Product Development Karen has more than 17 years of experience with pricing analytics and revenue management in the foodservice industry. She possesses a deep understanding of the customer process from her time implementing FORGE with dozens of customers prior to taking the helm of Product Development. Karen serves as an advocate to bring the best software solutions to life. John is passionate about working with companies that have both outstanding technology and employees that provide top-tier applications and services to their customer base. He is thrilled to be working with the talented team at Blacksmith Applications; a team that brings exceptional domain expertise to the market. Jennifer not only has a profound passion for marketing, she also holds the foodservice industry near and dear to her heart. Jennifer’s experience in Brand, Customer and Segment marketing at Heinz (now The Kraft Heinz Company – and a valued customer) enables her to understand the value Blacksmith brings to clients and helps her bring that value to life. Mike knows that for an enterprise application to take off, it needs a champion. He is that champion on the Blacksmith team. Having spent more than 25 years working with clients on enterprise level software solutions, his partnership is a valuable asset. Mike helps businesses navigate the decision-making process and evaluate the real potential of a FORGE implementation. We’re always interested in hearing from candidates who have a strong interest in our company. If you have a thing for software or a deep CPG knowledge base, tell us a little about yourself. FORGE provides data access to operator volume fulfillment, distribution discounted share, workflow status, payment status and more. Configure FORGE to enhance your team’s productivity and boost the bottom line with shortcut features that deliver control and speed. FORGE does everything you need it to do, unlike ordinary solutions. We call it configuration. Your implementation will be perfectly configured to meet the needs of your business, because the required functionality is already part of the application. Our CPG experts will be there every step of the way to deliver timely project management and share best practices to streamline processes and save money. Who It Helps Great Companies Use FORGE & Trust Blacksmith Applications FORGE gives Kraft real-time program volume and financials by business and sales area, enabling insightful analysis. It brings together distributor and operator data in one automated platform, providing a true 360 view of the business. How Can We Help You? How Can We Help You I need help with distributor and operator programs I need help with claims processing From someone at my company From someone who is a customer at another company How Can We Help You? How Can We Help You I need help with distributor and operator programs I need help with claims processing From someone at my company From someone who is a customer at another company