BISBEE AND CO. INC.
ORLANDO, FLORIDA

We help national brands, industry-leading organizations, edgy start-ups and entrepreneurs achieve their business objectives and Science has done it. Movies have showcased it. There are undoubtedly times when you wish you could do it, too: clone yourself. Cloning, in fact, is a popular business practice today but you won’t find it in a petri dish. Call it by another name: outsourcing, and it is on the rise. This practice is rapidly gaining favor as a useful management tool to complement internal resources, improve productivity and stretch budgets. Given today’s deep pool of marketing consultants, there has never been a larger supply of “sellers” of outsourcing. But how can you make the right decisions about what advertising, public relations, direct mail, social media and promotions responsibilities to outsource? Here are some tips to help you successfully and cost-effectively get the most out of your marketing dollars, while freeing up your time to focus on other business needs. Understand your business’ culture Understand which marketing functions are essential to your core business . Some activities, such as customer relations, may be better handled internally. While others, such as newsletter production and social media campaigns, may be conducted more efficiently by a vendor. . Deciding whether or not to outsource is often a decision about resource allocation. Are you simply looking for temporary help during times of peak seasonal demand or are you interested in shedding day-to-day marketing responsibilities? . Whether you want to save money, increase productivity, become more flexible or improve your operation’s ability to react to opportunities faster, it’s important to explicitly lay out your goals before making an outsourcing decision. . If your goal is to completely walk away from a marketing function once you have outsourced it, think again. You will need to manage the vendor’s work and coordinate it with other internal functions. Also, stay accessible to the vendor; a good one will be motivated and self-reliant, but will need ongoing input from you to help achieve the goals you have set forth. We help national brands, industry-leading organizations, edgy start-ups and entrepreneurs achieve their business objectives and