BETTACHIPS, LLC
CRAWFORDVILLE, FLORIDA

Facebook provides great of control over advertising spending. A small business can set the maximum dollar budget per day or maximum dollar budget for the lifetime of an advertising campaign. However, you cannot have a maximum daily spend and lifetime campaign budget. To use the lifetime campaign budget option, you will need to know the run dates of your advertising campaign. Facebook will try to evenly allocate the budget through the life of the campaign. One Factor Is Type Of Business Retail stores (like Target) typically have to pay a very high CPM or CPC compared to the average food and beverage company . The average CPC cost was $0.31 cents and the CPM was $1.39 for retail stores. On the other, Food & Beverage companies (like Coca-Cola) paid an average CPC of $0.21 and CPM of $0.65. Why Facebook advertising might cost you a lot more if you’re advertising a local business If you’re a local business, lets say a restaurant, the audience that you want to reach is much smaller than the entire country. It may be limited to a city or even a neighborhood within a city. The great news is that Facebook enables you to target right down to the city or even zip codes. Your advertising will not be wasted on people that live 100 miles away from your business, like it might be with television, radio or a regional paper. The bad news is that a small local audience may have many other local firms bidding for it, in addition to national advertisers that want everyone. In other words, you shouldn’t be surprised if your costs are closer to $1.00 CPC or near $2.00 per CPM. Also, there is another reason why a local business may have a higher CPC than a national advertiser. Big advertisers spend a tremendous amount of time testing and optimizing their ads. If an ad’s not working well, they try another one. This increases their performance and brings their cost per click down over time. Facebook provides the illusion that you can buy likes. When you click on the “Get More Page Likes” option, you are actually being charged for the number of impressions being shown (a CPM rate). However, Facebook is testing and trying to find the best audience to show the ads that will produce the most number of likes for the lowest cost. Many people say buying likes or clicks to one’s Facebook page is cheaper than buying clicks to a website that is off the Facebook site. The difference in price by some estimates is as much as 30%. There could be two reasons for this price difference. Facebook prefers that its audience to stay on its site and provides a financial incentive to advertiser to make that choice. The second reason is audience doesn’t want to leave Facebook and may be more likely to click on ads which will keep them there. to get started on increasing revenue and leads for your local service business. All of the acronyms and ambiguous definitions of terms can get confusing. Before you even begin to weigh if programmatic is a strong choice for your client or company, you need to sort through the alphabet soup. Many of the definitions are closely related and could easily be interchangeable. DSP stands for demand-side platform. A demand-side platform is an interface for the management of multiple accounts, ad networks and exchanges as well as reporting. A DSP can also be responsible for housing all of the data that your media produces to allow marketers to pull various cuts for optimization and reporting. Conversely, a supply-side platform (SSP) is used by publishers to sell inventory. DMP stands for data management platform. The data management platform houses first-party and third-party data from marketing activities. Platforms also allow for sorting of that data to give multiple views. It is similar to a database but specific to marketers using cookie IDs to segment and report data. Many platform providers are now offering DMPs within a DSP, blurring the lines between the two. reports that during the past few months the company has been “making the rounds with advertisers trying to persuade them it’s not a social network but rather a place where consumers search for and discover products.” Since then, Pinterest has created a library of more than 50 billion user-collected pins, setting the company apart from its social networking cousins, according to The accuracy of audience modeling relies on data recency. The lag, between when data is collected and when it helps guide decisions, is a key factor in online marketing effectiveness. Think about your own browsing behavior, most people have very short windows of browsing when they are in market, the time to serve ads to people is when they are displaying strong signals of intent that they are in market, real-time data allows you to do this. Without real-time data, advertising decisions are made week-to-week or month-to-month not hour-to-hour, day-to-day. With this lag, programmatic advertising never reaches its potential; people have moved on or have bought the product, have you ever been served an ad about a product or service you have bought or are no longer interested in? Online marketing has been a boon for small business owners looking to grow their business. Even those with a relatively small budget can still afford targeted marketing campaigns that display ads based on a user’s browsing activity. For example, with Google’s Remarketing advertising program you can tag people who visit your website, and then show ads for your company, or even the exact product or service they looked at on your site, to those users as they browse other sites on the web. If you want to control the number of times an individual person sees your ad, Google’s Frequency Capping lets you limit the number of times a single person will see any of your ads, or the exact same ad in any day, week or month. This strategy allows you to create ads that speak directly to people who have already shown some interest in your company. Want to reach customers unaware of your company but who might be interested in your products and services? Interest-based advertising lets you do just that. Based on a customer’s browsing activity (which is tracked using cookies), or even the content of their emails, ads are shown that target their presumed interests.