BELL PERFORMANCE, INC.
LONGWOOD, FLORIDA

Bell Performance From the development of the first fuel additive formula by Robert J. Bell in 1909, Bell Performance has been developing ways to improve people's lives and make the world a better place. From Bell Laboratory to Bell Performance In the 100+ years of the company's history, Bell Performance has undergone name changes (from Bell Laboratory to Bell Additives to Bell Performance) while developing products for all ranges of applications - from cars, trucks and home furnace systems to small and large industrial systems and even enormous power companies. The know-how of Bell Performance has improved performance and reliability for consumers and businesses located across the United States, Canada and around the globe. And while Bell Performance continually explores new concepts and solutions to fuel problems, the primary focus never varies: to provide customers with the very best value-added solutions to meet their fuel, performance and lubrication needs. Bell Performance customers span the range of commercial and non-commercial consumers and entities, large and small. Drivers and consumers wrestling with the effects of E10 and E15 ethanol. City governments looking for cost savings on tight fleet budgets.  Power plants seeking to keep their boilers and expensive equipment in service and running smoothly.  Fuel handlers dealing with costly fuel storage issues.  Truck fleets trying to prevent fuel-related problems.  All these and more rely on Bell Performance fuel treatments for enhanced performance, improved reliability and a better bottom line. Our Mission To provide outstanding products, superior service and global opportunities which benefit our employees, our customers and the world. Few companies can say the words "since 1909".  Bell Performance can. Since that very first day, we have relentlessly pursued a mission and vision of having: Outstanding Products  – Problem-solving products that offer exceptional value to our customers.  - Providing opportunities for others to market quality, fuel solution products all over the world. Robert J. Bell summed it up nicely with his motto that he permeated the company with: Company History Bell Performance traces its history back to 1909 when Robert J. Bell, a prolific inventor and innovator with over seventy patents to his name, formulated the first fuel additive in history - a treatment to clean and restore the engine performance of the newly minted Model T automobile (which started in mass production just one year earlier). Since 2009, as the President of Bell Performance, Mr. Williams is responsible for overall Sales, Marketing, and Operations for the company. Previously serving as the Vice President and General Manager in charge of production and development, he managed the corporate Power Generation accounts and product development for the diesel and ethanol additives. He also instigated new measures for international sales and marketing of the products. Mr. Williams serves the community by volunteering his time to charitable organizations such as Mission for Orphans, Missionary Ventures, Pioneers and Campus Crusade, traveling to Haiti, Russia, Europe and China. He also serves on the leadership team at his church, Orlando North Community Church. Mr. Williams is a graduate of Lifework Leadership, an organization that brings business executives together to be a positive agent of change in their communities by developing principle-centered leadership and by encouraging involvement in areas of need in a community. It also facilitates discussions and provides workshops for improving business. Before joining the Bell Performance team, Mr. Williams earned his degree in Business Administration from Lee University (Cleveland, TN). Ola Williams-Milam has served in chief administration for Bell Performance ever since she and her husband Charlie Williams, as members of an investment group, purchased the company from Robert J. Bell's widow and estate back in 1972.  Mrs. Williams-Milam has exercised the skills gained from her MBA (Rollins College, Winter Park, FL) as well as her 44 years of experience serving with Martin Marietta Corporation/Lockheed Martin to help grow the Bell Performance company, serving as Vice President/Secretary in 1995, President in 2004, and transitioned to CEO of the company in 2009. Demetrus enjoys working out, and he and his wife are active in their church, helping to make a positive change in their community. Maria Davis, Production & Quality Control Supervisor Since 2005, Maria Davis has served as the Production/Quality Control Supervisor and Warehouse Director for Bell Performance. She supervises all of the production and shipping elements to produce and distribute Bell’s products to the United States and international markets. Maria is a graduate of the University of North Carolina at Charlotte with a Bachelor of Arts in Sociology.  She has 2 decades of management, leadership and team-building experience which has made her an asset to Bell Performance. Maria’s extensive knowledge in logistics aids Bell Performance with all of their domestic and international shipping needs. Erik Bjornstad has served as the Director of Technical Sales for Bell Performance since 2006. He is in charge of providing product technical support and information to Bell's customers, distributors and sales associates. In addition, Erik coordinates product formulation and testing, as well as developing technical literature to support Bell Performance’s wide range of treatment options for all types of fuels. Erik has been fortunate to live and travel all across the globe. He was born in Japan, grew up in Maryland, arrived at Bell Performance in central Florida by way of Cheltenham, England (where he went to high school), Tennessee (where he went to college), and Tuscaloosa, Alabama (where he met his wife). Erik has an undergraduate degree in chemistry from Lee University and an MPH degree from the University of Tennessee in Knoxville.