BELL PERFORMANCE, INC.
LONGWOOD, FLORIDA

Bell Performance, Inc., initially known as Bell Laboratory, is a pioneering company in fuel additives, tracing its origins back to 1909 when Robert J. Bell created the first-ever fuel additive designed to improve engine performance for Model T automobiles. Over its century-long history, Bell Performance has evolved through several name changes, including Bell Additives and currently operates under the banner of Bell Performance. This company stands out in its mission to enhance life quality by providing value-added solutions to meet customers' fuel, performance, and lubrication needs globally. Under locations such as Bell Performance INC. at 1340 Bennett Drive, Longwood, FL, the company caters to a diverse clientele ranging from daily consumers to large industrial systems across numerous sectors including automotive, industrial operations, municipal fleets, and power generation plants. The products, known for their value and innovation, target various challenges like issues caused by E10 and E15 ethanol blends and fuel storage concerns. The leadership at the helm of Bell Performance includes Ola Williams-Milam, currently serving as CEO, whose tenure since 1972, when she joined the company, is marked by significant administrative experience aided by her MBA. Alongside her are other key figures such as Mr. Williams, who has led sales and marketing operations within the company. Bell Performance's operational prowess extends beyond its U.S. borders with a focus on international markets, facilitated by leaders like Erik Bjornstad, Director of Technical Sales since 2006. The team boasts an extensive history in logistics and technical sales support that contributes to Bell Performance’s ability to maintain outstanding products and services. As of the last annual report filed on January 26, 2024, the company holds a Florida state filing number K10996, with its headquarters established in Longwood, Seminole County. The organization prides itself on its contributions not only to the industry but also to society through community involvement by its leadership team. With a focus on developing global opportunities and maintaining an unwavering commitment to its corporate mission, Bell Performance continues to uphold principles of excellence that have defined it since its inception in 1909.