BE UNLEAVABLE, INC.
TALLAHASSEE, FLORIDA

For the first 10 years of his career, Mr. Skrob consulted with more than 47 associations, creating marketing campaigns for membership, conferences, sponsorships and events for dozens of different industries. For the next 10 years, he worked with for-profit information marketers in hundreds of niches to sell home study courses, seminars, online training, e-books and coaching programs. A leader is someone who inspires by offering a new way of thinking. They offer a unique perspective on a problem I’ve been dealing with or additional information that provides the essential insight I’ve been missing all along. This is what I’m hoping to get from you, even if I don’t realize it myself yet. Is your new member welcome experience the answer to my hopes and dreams? Or will you confirm my fears by being like everyone else? Secrets That Helped 10X Beachbody That Can Enable You to Quickly Grow Your Monthly Recurring Subscription Revenue Many of Perry Marshall’s Mastermind Club members have retained their membership since the day he first launched his program. That said, while the long-standing members loved the program, there were still a number of members who tried Perry’s Mastermind Club but dropped out within a month or two. I determined I could have the greatest impact by helping Perry create a member welcome system that fostered a strong relationship with his new members. Your new subscriber has a reason for buying your software. There’s a problem in their life or business. But too often we try to teach too much in the beginning. How can you get your new member experiencing relief from his or her problems as soon as possible, but do it in a way that they can understand quickly? Most membership marketers treat their fulfillment like a series of product purchases. It’s a simple exchange of product for money. When they think about improving member churn rate, they try to provide more product for the money. The amount of product and value you provide is like water; too much is just as bad as too little. You don’t want a flood, and you don’t want a drought. Fostering strong relationships with your new members, decreasing member churn and increasing member growth are surprisingly easier than you’d expect. What are the deepest desires and dreams of your customers? You likely already know because you used them during the sales process. But after they bought your product, you stopped talking about those dreams and focused instead on teaching and training. It’s not your fault. I’ve made the same mistake.