B&W QUALITY GROWERS, LLC
FELLSMERE, FLORIDA

, including green watercress, our exclusive wild red watercress, and wild roquette arugula. Over 145 years of experience with these highly perishable and highly prized baby leaves helps ensure unsurpassed quality and consistent supply, delivered with world-class customer service. B&W Quality Growers was founded in New Jersey in 1870, when brothers-in-law Richard Salmon Baker and Richard Soltan formed Soltan & Baker to grow and sell watercress. Soon, nephew Albert W. Baker joined the operation, and eventually his son, Richard W. Baker, ran the company. Richard R. (Dick) Burgoon married Richard W. Baker’s oldest daughter, Patricia, and was welcomed into the family business in 1963. The B&W Quality Growers name was established in 1969 when Burgoon bought Soltan & Baker from his father-in-law and merged the company with Donald E. Weaver, whose family had founded the first watercress farm in Florida. Donald E. Weaver retired in 1990 and sold his share of the business to Burgoon. Company headquarters were moved to Fellsmere, Florida in 1995. B&W Quality Growers was owned and operated by the Burgoon family until 2015, when CEO Mark DeLeo assembled a group of investors to purchase the fifth-generation family-owned business. Mark began working with B&W and the Burgoon family in 2001, joined the company’s board in 2009, and was named CEO in 2012. As principle owner and CEO, he is passionate about remaining true to the original founders’ legacy of superior nutrition, flavor, quality, and sustainability, as well as honoring the heritage and culture of family for those who work at B&W Quality Growers today. Our Vision, Mission & Legacy Our passion and focus is distinctive baby leaves. Guided by our vision and mission, we remain true to our legacy of superior nutrition, flavor, quality, and sustainability. Mission To build on our legacy as a premier grower, packer, and shipper of quality products that provide value for our Customers, well-being for our Consumers, and opportunities for our Employees. What is our legacy? To us, it’s simple. It’s every dish that features our naturally-grown baby leaves. It’s the soil in which we grow those leaves on our sustainable farms. It’s the people who tend those farms, and it’s the people who enjoy our products, time and time again. It’s our continuing commitment to quality in everything that we do. Watercress is an incredibly popular green, and for good reason. It’s the healthiest leafy vegetable on the planet, with a delicious taste that stands out from many of the muted flavors other salad greens provide, and culinary versatility that is second to none. It’s also one of the most nutrient-dense foods in the world, earning a perfect score on the One of the most widely recognized vegetables globally, the word “watercress” is currently translated into 34 languages. It has been enjoyed since ancient times and is celebrated for its health benefits. Watercress has been a part of the human diet for, well, forever. It’s eaten around the world, offers a distinctive peppery taste, a delightfully delicate crunch to a diverse range of dishes, and may help fight cancer. What’s not to like? Our Products Retail Products Retail Products , including green watercress, our exclusive wild red watercress, and wild roquette arugula. Over 145 years of experience with these highly perishable and highly prized baby leaves helps ensure unsurpassed quality and consistent supply, delivered with world-class customer service. B&W Quality Growers was founded in New Jersey in 1870, when brothers-in-law Richard Salmon Baker and Richard Soltan formed Soltan & Baker to grow and sell watercress. Soon, nephew Albert W. Baker joined the operation, and eventually his son, Richard W. Baker, ran the company. Richard R. (Dick) Burgoon married Richard W. Baker’s oldest daughter, Patricia, and was welcomed into the family business in 1963. The B&W Quality Growers name was established in 1969 when Burgoon bought Soltan & Baker from his father-in-law and merged the company with Donald E. Weaver, whose family had founded the first watercress farm in Florida. Donald E. Weaver retired in 1990 and sold his share of the business to Burgoon. Company headquarters were moved to Fellsmere, Florida in 1995. B&W Quality Growers was owned and operated by the Burgoon family until 2015, when CEO Mark DeLeo assembled a group of investors to purchase the fifth-generation family-owned business. Mark began working with B&W and the Burgoon family in 2001, joined the company’s board in 2009, and was named CEO in 2012. As principle owner and CEO, he is passionate about remaining true to the original founders’ legacy of superior nutrition, flavor, quality, and sustainability, as well as honoring the heritage and culture of family for those who work at B&W Quality Growers today. Our Vision, Mission & Legacy Our passion and focus is distinctive baby leaves. Guided by our vision and mission, we remain true to our legacy of superior nutrition, flavor, quality, and sustainability. Mission To build on our legacy as a premier grower, packer, and shipper of quality products that provide value for our Customers, well-being for our Consumers, and opportunities for our Employees. What is our legacy? To us, it’s simple. It’s every dish that features our naturally-grown baby leaves. It’s the soil in which we grow those leaves on our sustainable farms. It’s the people who tend those farms, and it’s the people who enjoy our products, time and time again. It’s our continuing commitment to quality in everything that we do. Retail Products B&W Quality Growers DOES NOT SHARE, SELL OR EXCHANGE CUSTOMER INFORMATION