AVENIDA DE COLORES, INC.
SARASOTA, FLORIDA

Denise Kowal, President of the Burns Square Property Owners Association, held the first Chalk Festival 'Avenida de Colores' in Burns Square, Sarasota in November 2007 to inspire community, culture and commerce. Themed 'Movies' the Children’s Chalk Playground, run by artist Jill Hoffman-Kowal, was the most popular area.The festival welcomed 22 artists and attracted 5000 visitors over two days. Of the 22 artists, only 3 had street-painting experience; Lori Escalera, who was our featured artists from California, Kitty Dyble-Thompson, and Mike Kasun. These artists were all instrumental in the progress and development of the festival. Both Lori and Kitty have participated in the Festival since inception. 2010 was a big turning point, with the festival becoming the First International Street Painting Festival in the United States. Themed 'Halloween/Fall,' it evolved into its own 501c3 Non-Profit Avenida de Colores and names the Sarasota Chalk Festival, and with over 250 artists in attendance it was fast becoming an important fixture in the annual events calendar of Sarasota. Featured events included 'Hallowscreen' a horror film festival, Sarasota's first 60' fashion show runway with professional models featuring french designer Engles and a pumpkin carving contest. Attracting over 60,000 visitors the SCVB professional report estimated it was bringing in 3Million dollars of economic impact to the region. That year, three artist teams created over-sized 3D street paintings; Street painting group, Anthony Cappetto; Tracy Lee Stum from California created mousetrap that is still an internet favorite; and German artist, Edgar Mueller. Mueller debuted the first day/night pavement painting using photoluminescent paints. The festival featured the largest display of 3D pavement art in the USA. The 2010 festival was met with such positivity that the city of Sarasota requested that roads remain closed for an additional day to give the public more time to view the finished works. The 2011 festival focused on “Pavement Art Through the Ages’ and attracted a whopping 200,000 visitors to downtown Sarasota, giving the local economy an estimated boost of $6-$10 million. With over 250 artists participating, the festival was the most important contemporary street painting venue in the world. That year saw Leon Keer and a crew create a giant 3D chalk representation of China’s Terracotta Army with Lego figures. The piece went viral and is still hailed today one of the best street paintings of all time. Ego Leonard, a large lego man, washed up on Siesta Key and had to be taken into police custody. Ego went viral and after three months was released into the care of Denise Kowal. The first chalk Opera ‘set’ debuted by artist Michael Kirby for the Sarasota Opera to perform Madame Butterfly. Anthony Cappetto created the first Augmented Reality street painting that allowed viewers to enter and interact with it through technology. This year the festival featured the largest display of 3D pavement painting in the world and has done so since. Lectures and workshops were performed by the world-renowned innovator of 3D pavement art, Kurt Wenner, who returned for the first time to a festival after 15 years. A gallery show of Wenner's 3D illusions was held at the Ringling College. Melanie Stimmel created a mermaid sanctuary while artist Kumpa Twornprom provided live mermaids. That was also the year the festival went ‘vertical’ and invited over 25 international mural artists to decorate the walls of Sarasota City. Eduardo Kobra a 4-story photorealistic mural of lower main street in the 1950's and MTO created 'Fast Life' that went viral, creating a debate about what is acceptable where a movie by the artist was created. The artworks were created with the co-operation of the artists, the city, and the owners of the properties whose walls were painted. ‘Going Vertical’ also featured the U.S. debut of a new kind of vertical art called ‘Cellograff’. This is a temporary form of mural art in which images are sprayed onto big sheets of cellophane that are wrapped between two trees or lamp posts, the result of which can be quite breathtaking. The 2014 Theme honored 'Extinct and Endangered Species' and moved locations from Burns Square in downtown Sarasota to the Island of Venice. It was featured in three locations. The Traditional works of art were located on West Miami Avenue. The large 3D works of art were located at the Venice Cultural Campus along with the Student Pavement Artists and the Children's Chalk Block. The largest anamorphic pavement art in the world, that was designed by Kurt Wenner and created by Julie Kirk-Purcell and a team of artists, students and volunteers was located at the Venice Municipal Airport. Kowal chose the theme because planet earth is in the midst of its sixth mass extinction of plants and animals - being the worst epidemic of species die-offs since the loss of the dinosaurs 65 million years ago. Although extinction is a natural phenomenon, it occurs at a natural “background” rate of about one to five species per year but we are now losing species at 1,000 to 10,000 times the background rate, with literally dozens going extinct every day - EXTINCT. It could be a scary future indeed, with as many as 30 to 50 percent of all species possibly heading toward extinction by mid-century. Artists created beautiful artwork. An exhibit featuring the artists studio work was held at the Venice Art Center. The Opening and Closing Parties were held at the Venice Community Center. The 2015 Chalk Festival celebrated the theme 'Eat, Drink and Be Merry!' Was located in two locations. The larger 3D works of art were at the Venice Airport Fairgrounds and the smaller traditional pavement paintings were along West Miami Avenue. Kurt Wenner designed Bacchus to celebrate the theme and dozens of artists from around the world help to create the largest anamorphic figure. Classes and lectures where held at the Venice Art Center. Visitors could see both Bacchus as well as the Shark from 2014. Kumpa crated a large orange that was featured on the 2015 poster. The Pavement Music Festival featured local and regional bands into the night.