ARRIBA ADVISORS LLC
DUNEDIN, FLORIDA

Tom Russell A native of Miami, Florida, Tom has spent the past twenty years helping financial institutions navigate complex technology and professional services decisions to create efficiencies and gain competitive advantage. Tom has held senior sales roles at TWS Systems, Open Solutions and Fiserv, managing complex enterprise sales valued up to $25M. In his role as co-founder and partner at Arriba Advisors, Tom helps our clients understand the options available in the market, and how to match their needs and budget to secure the right solution at the right cost of ownership, while identifying and managing the risks inherent in a complex technology purchase. Originally from Boston and based in Tampa, George has spent his entire 30-year career helping financial institutions evaluate, select, and implement enterprise technologies. He has held senior sales and executive leadership positions with Fiserv, FIS, CSI, Deluxe and Open Solutions as well as co-founding an IT services firm that was later acquired by a Fortune 1000 technology company. George co-founded Arriba Advisors to help community financial institutions understand and evaluate their technology options, and gain the most value from their technology investments. He is an accomplished negotiator, having personally negotiated over 1,000 technology and services contracts while sitting on the vendor side of the table. Tom Russell “I worked closely with Tom for over a year on an intensive project. During that period, we also traveled together around the US, which allowed me to observe Tom in professional and casual settings. At the beginning of the journey, my team commented that Tom’s level of sincerity and professionalism could not be carried over the length of the project. Well, they were correct, because his level of honesty, caring and professionalism intensified during our time together. He gained the trust and respect from my team of skeptics which is remarkable. He listened to our specific needs at the highest level and more importantly, he provided solutions. He separated himself from the pack and focused on what we needed, rather than what 85% of what the market was buying. I would not hesitate to engage with Tom Russell in any endeavor, as he will always deliver superior results.” “I worked with Tom for a year during the evaluative phase of our enterprise technology platform. That was over 5 years ago and he continues to maintain contact with our organization today. Tom successfully paired solutions to our focus areas and forward strategy. He carries a true partner orientation and has earned our trust. It is without question that I endorse Tom Russell. I am confident he will be successful at any endeavor he pursues” WHO WE ARE We are financial technology experts who have spent our careers listening, learning our clients’ businesses, and then advising financial institutions on how to leverage technology, services, and strategy to efficiently build a competitive advantage. In today’s hyper competitive, low interest rate environment, there is tremendous pressure to create growth while reducing the cost of operations. Let the experts at Arriba Advisors help you evaluate and choose the technology partners that will enable you to achieve your strategic goals. We are here to answer any questions you may have about Arriba Advisors.