APPLIED PRINCIPLES, L.L.C.
LONGBOAT KEY, FLORIDA

Based in Longboat Key, Florida, Applied Principles, L.L.C. is a skilled sales and marketing consultancy led by Mary P. Donato, who brings over thirty years of rich experience from giants like Xerox and Dun & Bradstreet. The firm thrives on infusing strategic principles into business operations to help companies excel within their Inside Sales Channels. Mary's expertise shines as she skillfully pinpoints sales gaps, pioneers new sales channels, and designs impactful marketing programs tailored for each client. Her strategies are all about driving greater productivity while reducing costs, making her approach highly sought-after in the industry. Beyond consultancy, Mary’s influence extends to her role as an Associate Director at SMEAL College's Institute for the Study of Business Markets (ISBM), a prestigious global network fostering connections among researchers and experts in B2B environments. Founded on November 1, 2004, Applied Principles is located at 5920 Gulf of Mexico Drive, Longboat Key, FL, with an active online presence at [appliedprinciplesllc.com](http://www.appliedprinciplesllc.com). It operates as a Florida Limited Liability Company under filing number L04000079296 and has been reinstated since April 26, 2011. The firm's commitment to excellence is clear from its diligent regulatory compliance, highlighted by the annual report filed on January 27, 2024. Guided by Mary P. Donato’s experienced leadership and innovative mindset, Applied Principles continues to deliver customized strategies that discover untapped growth opportunities and foster successful revenue development for their clients.