APPLIED PRINCIPLES, L.L.C.
LONGBOAT KEY, FLORIDA

Applied Principles, L.L.C. is a distinguished sales and marketing professional services firm based in Longboat Key, Florida. Founded by Mary P. Donato with over three decades of experience in both sales and marketing domains, the company integrates strategic principles into its operations to assist businesses in attaining excellence within their Inside Sales Channels. Formerly associated with renowned corporations like Xerox and Dun & Bradstreet, Mary Donato leverages her diverse expertise to diagnose sales gaps, develop innovative sales channels, and implement effective sales and marketing programs. Her approach focuses on leveraging proven principles that drive productivity while minimizing selling costs for organizations. Applied Principles is recognized not only for its consultancy services but also for the strategic influence exerted by Mary as an Associate Director at SMEAL College's Institute for the Study of Business Markets (ISBM). ISBM operates as a global network connecting researchers, educators, and practitioners across the business-to-business landscape. Founded on November 1, 2004, Applied Principles has established its office at 5920 Gulf of Mexico Drive, Longboat Key, FL. The firm maintains an active presence online through [appliedprinciplesllc.com](http://www.appliedprinciplesllc.com). As a Florida Limited Liability Company (FLAL), it is registered under the filing number L04000079296 and was reinstated on April 26, 2011. Its commitment to continued excellence and compliance is reflected in its last annual report filed on January 27, 2024. Under Mary P. Donato’s guidance as Manager, Applied Principles remains dedicated to crafting customized strategies that identify untapped growth opportunities and facilitate positive revenue development through effective partnerships with clients.