AMSOIL, INC.
SUPERIOR, WI

AMSOIL, INC., founded in 1972 by Al Amatuzio, is a prominent leader in the synthetic lubricants industry. With its headquarters located at 925 Tower Avenue, Superior, WI, AMSOIL is devoted to innovation and performance excellence across diverse markets such as automotive, powersports, industrial, racing, and more. The company’s commitment to superior quality is evident through its manufacturing process which emphasizes strict control over raw materials and testing of each chemical component prior to production. AMSOIL's synthetic lubricants are renowned for their exceptional capabilities in enhancing engine efficiency and longevity. This acclaim stems from cutting-edge research validated by extensive real-world application, including use in taxicabs, fleet vehicles, police cars, racing teams, industrial machinery, and more. The company's pioneering efforts have been fundamental in establishing synthetic oils as industry standards. In addition to its innovative achievements, AMSOIL is deeply rooted in American values of independence, entrepreneurship, and hard work. Originally a one-person operation, the company remains family-owned and headquartered in the United States, resisting the trend of outsourcing to other countries for cost-saving purposes. This commitment underlines AMSOIL’s belief that customer satisfaction and product enrichment should prevail over profit maximization. AMSOIL's products are distributed exclusively through an independent network of AMSOIL Dealers, which plays a crucial role in communicating the benefits of synthetic lubricants to consumers globally. The company remains at the forefront of technological advancements in motor oil production, driven by its foundational philosophy of performance, quality, and customer loyalty. With a history marked by numerous industry firsts and continued dedication to innovation, AMSOIL stands as a symbol of American ingenuity and quality engineering.