AMSOIL, INC.
SUPERIOR, WI

Founded in 1972 by Al Amatuzio, AMSOIL has grown into a leader in synthetic lubricants, with its headquarters nestled at 925 Tower Avenue in Superior, WI. The company thrives on innovation and performance across various sectors like automotive, powersports, industrial, and racing, showing an unwavering commitment to quality that starts right from selecting raw materials to testing each chemical component before it even hits production. Known for turbocharging engine efficiency and longevity, AMSOIL's synthetic lubricants have earned their stripes through cutting-edge research and extensive application in settings as varied as taxicabs, fleet vehicles, police cars, racing teams, and heavy machinery. The company was instrumental in making synthetic oils the new gold standard in its industry. AMSOIL is not just about pioneering technology; it embodies American values of independence, entrepreneurial spirit, and hard work. From humble beginnings as a solo venture, AMSOIL has stayed family-owned and committed to doing business on U.S. soil. This approach underscores their belief that customer happiness trumps mere profit. To spread the word about synthetic lubricants far and wide, AMSOIL relies on an independent network of AMSOIL Dealers who are crucial in educating consumers globally about these groundbreaking benefits. The company's ethos is all about pushing technological boundaries while staying true to its roots: performance, quality, and customer loyalty. With a legacy full of innovation and numerous industry breakthroughs, AMSOIL remains emblematic of American craftsmanship and engineering prowess.