ALTERNATIVE SOLUTIONS MEDIA, LLC
BOCA RATON, FLORIDA

All calls go directly to your admissions department. If the admission department staff determines that the person meets the facility’s financial requirements, the call continues past 30 seconds, and there is a charge for that lead. If the admissions department quickly determines that the caller does not meet their financial or insurance qualifications and the call ends before 30 seconds, there is How many call-in leads can your admission department handle each day? Choose how many incoming calls your facility can handle and the days and times your admissions desk would like to receive the incoming calls. The executives at Alternative Solutions have decades of national media buying experience and will meet the requirements of your rehab center’s marketing goals. Customers recognize our experienced staff as a team that delivers consistent, high-quality results. Alternative Solutions is a national radio and television marketing company specializing in rehab center branding and TV advertising. Our firm offers three different levels of marketing calls that help maximize clients’ marketing budgets. Our goal is to place individuals suffering from addiction in our client’s facilities where they can receive the proper recovery treatment. Howard Needle is the president and CEO of Alternative Solutions Media LLC operating from Miami Beach, Florida. Howard Needle is the president and CEO of Alternative Solutions Media LLC operating from Miami Beach, Florida. Howard applies his unique media experience and skills, creating national radio and TV advertising for rehab center clients. Howard is passionate about connecting people seeking treatment for his rehab center clients. He tells associates that his mission will always be to provide media access for individuals seeking a path to recovery. Alternative Solutions Media coordinates national radio and TV advertising campaigns for rehab centers and addiction treatment facilities. Each week the company’s marketing campaigns generate thousands of live call-in leads and help build rehab center brands. Howard Needle is the president and CEO of Alternative Solutions Media LLC operating from Miami Beach, Florida. We’re talking about saving a human life, not selling a refrigerator! And for the life of me I can’t understand why this is happening. Every month I provide thousands of pay-per-calls to facilities across the country. These are calls coming from people responding to my TV or radio ads that want treatment at that very moment. They have made their decision and want to change their lives that instant. You all know the importance of timing. Many of these calls include a 30, 60 or 90 second buffer so that the admissions staff can establish a rapport with the caller begging for help and provide the opportunity to treat them with respect and compassion. But far too often I hear admissions staff quickly dump a call from a person crying out for help. *Hint; just because they don’t have insurance or are on Medicare doesn’t mean they’re poor. There are other options – home equity line of credit, credit card loan, bank loan, they might have a car they could sell or maybe a sibling or parent they can barrow from. It could be a patchwork of everything I’d just described. But these questions are not being asked. This is someone’s life we’re talking about – help them like you would a loved one! Call Howard Needle is the president and CEO of Alternative Solutions Media LLC operating from Miami Beach, Florida. Founder & CEO at Alternative Solutions Media In this challenging television environment, advertisers are trying to squeeze every penny of value from their TV campaigns. A branded campaign is simply meant to grow a company’s name and reputation, while a Direct Response Television (DRTV) campaign’s primary objective is to generate inbound sales calls or online traffic. Does your campaign need to make an immediate impact to your company’s bottom line and deliver a fast ROI? A branded campaign is a long-term commitment. Maybe your company has been successful creating widgets for the computer industry and nobody’s heard of you. Perhaps you have millions in reserve and you want to become a household name and build brand value for down the road. Intel is a good example. Without their television campaigns, nobody would know their involvement in our daily technology. With the help of television, people now actually seek products with Intel technology. DRTV usually involves selling directly to the public. This means handling inbound calls or website traffic efficiently, so you’re not disappointing people to which you’re targeting. If this means a totally different approach for you, it may be worth ramping up DRTV slowly to ensure that you are up handling the volume. Is your company culture DRTV or Branded TV? Let’s face it. DRTV has become more modern, more forward-thinking, and is all about accountability. When I think of the 80’s, I think of branded TV campaigns at a time when corporations just threw wads of cash at campaigns without thought They did not account for the end results. There are fewer such companies today, but they do exist, and you should know who you are. Are you the Hollywood establishment or the Indy upstart? For branded campaigns, production budgets can be well over six figures. There are many factors involved, at least one sound-stage, craft services, talent location scouting, and a media schedule on high-profile networks. What are your competitors doing? We all say that we want to blaze our own path but, let’s face it, many of us follow rather than lead. Which are you? If your competitors are airing beautiful, glossy high-end branded commercials, you may feel compelled to compete in that arena. If you do, I’d make sure you hire a high-end production company and maybe even a Hollywood established director (as my aforementioned client did). Competing in the same arena means your spot has to be at least as good as your competitors’. Otherwise you’re doing your brand a disservice. Another option is to be a leader and to go in the opposite direction – create a DRTV campaign.