ALLSOLAR ENERGY INC.
LONGWOOD, FLORIDA

ALLSOLAR ENERGY INC. is a pioneering solar energy company located in Longwood, Florida, founded by Donnie and Rosellen Nolley. With their operation rooted in the principles of an insurance agent model, they have been successfully selling approximately 150 Solar Water Heater systems annually for over two decades. Leveraging Donnie Nolley's extensive 30-year experience as a solar water heater installer and salesman in Indiana and Florida, the company has established a robust reputation for enhancing home energy efficiency. The business strategy emphasizes building strong relationships with homeowners through instant rapport and providing comprehensive free energy surveys. The Nolleys' approach involves recommending 'do it yourself' enhancements like cleaning air conditioning coils and offering comprehensive packages designed to optimize energy savings and efficiency within homes. This often expands beyond solar water heaters to include other products such as compact fluorescent lamps, low-flow shower heads, and advice on home maintenance. Rosellen Nolley augments the sales efforts by managing a team of telemarketers who generate leads using data from drivethroughs in communities combined with commercial phone lists. The company's proactive 'door knocking' campaigns further demonstrate their commitment to engaging directly with potential customers. All these strategic initiatives are run without external financial backing, highlighting the Nolleys' adept ability to self-fund and drive sales success. The Solar Water Heater systems sold by ALLSOLAR ENERGY INC. partner with an independent provider that offers consumer financing options. The company has devised a pricing strategy involving 9.9% revolving credit from this supplier, making energy efficiency upgrades affordable for homeowners through minimized monthly payments in comparison to typical electricity expenses. They believe even greater sales success could be achieved with access to more economical financing solutions such as energy-efficient mortgages. ALLSOLAR ENERGY INC.'s approach is comprehensive, targeting overall home energy ratings and potentially qualifying homes for better mortgage rates due to improved sustainability ratings. The business fosters community relationships by advocating for homeowners to participate in do-it-yourself projects which further the cause of environmental consciousness while promoting individual savings on utility costs. Registered under Florida.Models.Dos.FloridaCompanyStatus with a filing number P99000100031, ALLSOLAR ENERGY INC.'s foundational dates trace back to October 11, 1999. Its official listing is 766 Big Tree Dr, Longwood, FL, and it maintains an active presence online via its website: allsolarenergy.com.