ALEMA ART, INC
HOLLYWOOD, FLORIDA

I was born in Santiago De Cuba, Cuba, did my schooling in New York, NY and I now reside in Hollywood, FL. I'm an artist and designer that balances the world of suits and jeans. I started out as a graphic designer and worked my way up to Creative Director for the Miami Marlins. I'm a passionate leader of creative teams. During my time at Joy Athletic, I led the Creative Department of 18+ creatives and helped transform the creative culture, community, and quality of work. I provide leadership, vision, and support for the Visual & Experience Design teams and ensure that Design practice exceeds the highest industry standards while attracting and retaining the best designers. I champion Design Thinking, Visual Design, and User Experience Design to help guide the vision of our client engagements, company communications, and studio culture. I can direct photo shoots, manage people and projects, build Art Departments from scratch, or develop a creative strategy for any campaign. I remain extremely hands-on, being actively involved in pixel-level detail, every day. I'm a Creative Director with over 15 years of experience in graphic design, brand integration, marketing campaigns, and complex project management. I have superior collaboration and communication skills. I'm able to drive challenging projects with cross-functional teams to create innovative and cost-effective products. I have an ability to apply custom communications strategies to diverse industries including sports, law, travel, retail, medical, education, financial, and recreation. My areas of expertise is designing in all types of media. Welcome to Alema Art, my Portfolio site. I'm Alfred Hernández, I'm a Creative Director. This is a place where Art meets Design, and this is my passion.