ADSPACE NETWORKS, INC.
NEW YORK, NY

Mr. Krieger comes to Adspace Networks, Inc. having most recently served as Co- Chief Executive Officer and Chief Operating Officer of Balducci’s, a specialty gourmet retail chain with 15 stores in the Northeast and Mid-Atlantic. Previously, he was Chief Operating Officer and Chief Financial Officer of Select Nutrition Distributors, a distributor of vitamins, minerals, and supplements to the health food industry, until its sale to United Natural Foods, Inc. Prior to that, he was a founder and Chief Financial Officer of Medallion Hotels, a portfolio of three and four star business hotels, which was sold to Capstar in 1998. Mr. Krieger holds an M.B.A from Columbia University and a B.S. from Cornell University. Prior to joining Adspace Networks Inc., Mr. Steinert was Vice President, Retail Markets at MasterCard International, where he was responsible for managing the discount, supermarket, drug, wholesale club and electronics classes of trade. Previously, he was Director of Trade Marketing at News America Marketing. Mr. Steinert holds a B.A. from the University of Michigan, Ann Arbor. Ian comes to Adspace with vast knowledge of the digital space. Over the past 15+ years he has held sales, strategy and business development roles for media companies, agencies and ad-tech firms - some of which include: Microsoft, AT&T, Innovid and The New Republic. In this new role Mirmelstein will work to define and execute Adspace's digital strategy with a focus on the company’s mobile and programmatic efforts. When not hard at work on programmatic location-based video to low-funnel, in-market intender audiences Mirmelstein is an avid golfer, skier, guitar player and Dad to 3 amazing Dudes: Casey, Owen & Ryan. Prior to joining Adspace Networks Inc. in 2009, Ms. Chen was Controller at IGA Worldwide where she was responsible for managing all aspects of the accounting department. Ms. Chen has a B.S. from the Wharton School of the University of Pennsylvania. Mr. Krieger comes to Adspace Networks, Inc. having most recently served as Co- Chief Executive Officer and Chief Operating Officer of Balducci’s, a specialty gourmet retail chain with 15 stores in the Northeast and Mid-Atlantic. Previously, he was Chief Operating Officer and Chief Financial Officer of Select Nutrition Distributors, a distributor of vitamins, minerals, and supplements to the health food industry, until its sale to United Natural Foods, Inc. Prior to that, he was a founder and Chief Financial Officer of Medallion Hotels, a portfolio of three and four star business hotels, which was sold to Capstar in 1998. Mr. Krieger holds an M.B.A from Columbia University and a B.S. from Cornell University. Prior to joining Adspace Networks Inc., Mr. Steinert was Vice President, Retail Markets at MasterCard International, where he was responsible for managing the discount, supermarket, drug, wholesale club and electronics classes of trade. Previously, he was Director of Trade Marketing at News America Marketing. Mr. Steinert holds a B.A. from the University of Michigan, Ann Arbor. Ian comes to Adspace with vast knowledge of the digital space. Over the past 15+ years he has held sales, strategy and business development roles for media companies, agencies and ad-tech firms - some of which include: Microsoft, AT&T, Innovid and The New Republic. In this new role Mirmelstein will work to define and execute Adspace's digital strategy with a focus on the company’s mobile and programmatic efforts. When not hard at work on programmatic location-based video to low-funnel, in-market intender audiences Mirmelstein is an avid golfer, skier, guitar player and Dad to 3 amazing Dudes: Casey, Owen & Ryan. Prior to joining Adspace Networks Inc. in 2009, Ms. Chen was Controller at IGA Worldwide where she was responsible for managing all aspects of the accounting department. Ms. Chen has a B.S. from the Wharton School of the University of Pennsylvania. Mr. Krieger comes to Adspace Networks, Inc. having most recently served as Co- Chief Executive Officer and Chief Operating Officer of Balducci’s, a specialty gourmet retail chain with 15 stores in the Northeast and Mid-Atlantic. Previously, he was Chief Operating Officer and Chief Financial Officer of Select Nutrition Distributors, a distributor of vitamins, minerals, and supplements to the health food industry, until its sale to United Natural Foods, Inc. Prior to that, he was a founder and Chief Financial Officer of Medallion Hotels, a portfolio of three and four star business hotels, which was sold to Capstar in 1998. Mr. Krieger holds an M.B.A from Columbia University and a B.S. from Cornell University. Prior to joining Adspace Networks Inc., Mr. Steinert was Vice President, Retail Markets at MasterCard International, where he was responsible for managing the discount, supermarket, drug, wholesale club and electronics classes of trade. Previously, he was Director of Trade Marketing at News America Marketing. Mr. Steinert holds a B.A. from the University of Michigan, Ann Arbor. Ian comes to Adspace with vast knowledge of the digital space. Over the past 15+ years he has held sales, strategy and business development roles for media companies, agencies and ad-tech firms - some of which include: Microsoft, AT&T, Innovid and The New Republic. In this new role Mirmelstein will work to define and execute Adspace's digital strategy with a focus on the company’s mobile and programmatic efforts. When not hard at work on programmatic location-based video to low-funnel, in-market intender audiences Mirmelstein is an avid golfer, skier, guitar player and Dad to 3 amazing Dudes: Casey, Owen & Ryan. Prior to joining Adspace Networks Inc. in 2009, Ms. Chen was Controller at IGA Worldwide where she was responsible for managing all aspects of the accounting department. Ms. Chen has a B.S. from the Wharton School of the University of Pennsylvania. Mr. Krieger comes to Adspace Networks, Inc. having most recently served as Co- Chief Executive Officer and Chief Operating Officer of Balducci’s, a specialty gourmet retail chain with 15 stores in the Northeast and Mid-Atlantic. Previously, he was Chief Operating Officer and Chief Financial Officer of Select Nutrition Distributors, a distributor of vitamins, minerals, and supplements to the health food industry, until its sale to United Natural Foods, Inc. Prior to that, he was a founder and Chief Financial Officer of Medallion Hotels, a portfolio of three and four star business hotels, which was sold to Capstar in 1998. Mr. Krieger holds an M.B.A from Columbia University and a B.S. from Cornell University.