ADREA RUBIN MARKETING, INC.
NEW YORK, NY

Since the beginning of her career, Adrea Rubin established a strong presence in the insurance vertical. With her guidance, Adrea Rubin Marketing has become the acknowledged leader in the insurance and financial services sectors. Adrea’s “think different” approach uses her creativity, marketing strategy and product knowledge to differentiate her services from other marketing firms. It’s her thinking and her team’s execution that makes the difference. ARM excels in helping companies acquire, retain, monetize and reactivate customers. Adrea knows how to make complex data simple. Adrea Rubin’s career began when the DMA hired her as the membership director for the Direct Marketing Insurance Council. The council members consisted of the largest direct to consumer insurance carriers, including Colonial Penn Insurance. Colonial Penn then approached Adrea with an opportunity she couldn’t refuse. She joined the company and learned insurance direct marketing from the inside out. Adrea developed customer acquisition strategies for all of the AARP-endorsed life, health, property and casualty insurance products. When Adrea established her own firm in 1990, all of her clients – including Colonial Penn – followed. When big data arrived, she was already there. Where mailing lists allowed marketers to reach individuals, the utilization of compiled data enabled Adrea to incorporate additional elements that helped construct a three-dimensional view of consumer lifestyles and buying patterns. Who We Are Since 1990, Adrea Rubin Marketing has taken a 360-degree view on integrated multi-channel marketing strategies to help its clients acquire, retain, monetize, and reactivate customers. The firm’s services include online and offline data procurement, lead generation, competitive insights, custom modeling and analytics, creative messaging, and consultation supported by solid solutions to drive business growth. Adrea Rubin is instrumental in developing the firm’s product offerings and strategic direction. Our involvement with numerous verticals—including Insurance and Financial Services, Healthcare, Retail/Catalog, as well as Generational Marketing—has allowed our marketing team to be at the forefront of our field and has allowed us to establish ourselves as dynamic industry leaders. We’re staffed with experienced direct marketing professionals, whose mission is to provide maximum ROI, utilizing cost-effective, profitable, direct marketing solutions for our clients. Since the beginning of her career, Adrea Rubin established a strong presence in the insurance vertical. With her guidance, Adrea Rubin Marketing has become the acknowledged leader in the insurance and financial services sectors. Adrea’s “think different” approach uses her creativity, marketing strategy and product knowledge to differentiate her services from other marketing firms. It’s her thinking and her team’s execution that makes the difference. ARM excels in helping companies acquire, retain, monetize and reactivate customers. Adrea knows how to make complex data simple. Adrea Rubin’s career began when the DMA hired her as the membership director for the Direct Marketing Insurance Council. The council members consisted of the largest direct to consumer insurance carriers, including Colonial Penn Insurance. Colonial Penn then approached Adrea with an opportunity she couldn’t refuse. She joined the company and learned insurance direct marketing from the inside out. Adrea developed customer acquisition strategies for all of the AARP-endorsed life, health, property and casualty insurance products. When Adrea established her own firm in 1990, all of her clients – including Colonial Penn – followed. When big data arrived, she was already there. Where mailing lists allowed marketers to reach individuals, the utilization of compiled data enabled Adrea to incorporate additional elements that helped construct a three-dimensional view of consumer lifestyles and buying patterns. Who We Are Since 1990, Adrea Rubin Marketing has taken a 360-degree view on integrated multi-channel marketing strategies to help its clients acquire, retain, monetize, and reactivate customers. The firm’s services include online and offline data procurement, lead generation, competitive insights, custom modeling and analytics, creative messaging, and consultation supported by solid solutions to drive business growth. Adrea Rubin is instrumental in developing the firm’s product offerings and strategic direction. Our involvement with numerous verticals—including Insurance and Financial Services, Healthcare, Retail/Catalog, as well as Generational Marketing—has allowed our marketing team to be at the forefront of our field and has allowed us to establish ourselves as dynamic industry leaders. We’re staffed with experienced direct marketing professionals, whose mission is to provide maximum ROI, utilizing cost-effective, profitable, direct marketing solutions for our clients. With over 38 years of experience, Adrea Rubin is the acknowledged expert in insurance/financial services customer acquisition in the direct marketing industry. She started her career in 1974 as the Direct Mail Marketing Association’s Insurance Council administrator. In 1975, Colonial Penn Insurance Company recruited Adrea to learn insurance direct marketing and handle the data acquisition for AARP’s multiple insurance products. In 1976, she opened Direct Media’s New York City branch office. She was named Salesperson of the Year from 1985 to 1988, and became the first female member of the board of directors, and the original, sole female shareholder of Direct Media. Adrea opened Adrea Rubin Marketing in 1990 and Adrea Rubin Media in 1992. Adrea was awarded List Leader of the Year by the DMA in 2009 and the Direct Marketing Club of New York’s Silver Apple Award in 2011. A frequent speaker at industry events and writer for many industry publications, Adrea is a passionate supporter of many organizations such as the Direct Marketing Association; Direct Marketing Education Foundation; the DMA’s International ECHO Awards as the Insurance Finalist Judge since 2009; Women’s Presidents Organization (WPO); and the Direct Marketing Information Exchange to name a few. Adrea is a graduate of Tufts University.