ADDVANTAGE REAL ESTATE NETWORK, LLC
ST PETERSBURG, FLORIDA

In a standard real estate transaction with a Realtor®, the seller agrees to compensate the Realtor® a percentage of the sale price, typically 6% for a house. The Realtor® then places your property in the Multiple Listing Service, offering half(3%) of their commission to any agents that finds a buyer for the property. In a flat fee MLS listing, you pay a broker a flat fee to place your listing into the MLS. The broker will still offer the 3% to any agents who find a buyer, as required by most Multiple Listing Service boards. The savings would be in the form of 3% of the sale price, minus the fee you paid up front. As you know, in order to get your house in the MLS, you must have a Realtor® enter the listing. This is because the Multiple Listing Service is a private database owned by the local real estate boards that the public cannot access. In 2005, real estate broker, Keith Gordon, and his partner, Erin Knorr, decided it was high time that the public could list a home on the MLS without having to pay a 6% full service real estate agent, especially if they were willing to do a lot of the work an agent would normally do. It was then that GetMoreOffers®.com (ADDvantage Real Estate Network, LLC) was born. GetMoreOffers®.com is a product of many years of working in the real estate industry and anticipating the demand by the public for alternative (cheaper) options for listing and selling property. As we developed software to manage our Florida brokerage’s listings, we realized that software could play a huge role in giving home sellers the ability to control their own real estate transactions by making them virtual. Through this software development, we were able to provide discount listing services that could be managed effectively by brokers, even with a higher volume. GetMoreOffers®.com provides a sophisticated real estate software management system with e-commerce site that enables discount real estate brokers the ability to offer their seller customers tailored options for flat fee listing services. Brokers can customize all components within the system. Because the system is 100% paperless, time (and trees) are saved. Our discount listing programs are technology based, straightforward, fairly priced, effective, and individualized. No home seller is the same and all have different needs. In this tough market, property sellers need options that will help them save money. We saw the need for a menu of services that would cater to all individuals and their individual needs. Our clients are for sale by owners, builders, developers, commercial property owners, asset managers, and even Realtors who wish to list a home in the MLS for a flat fee. Efficiency for brokers and control for sellers mainstay pitch is “real estate is a local business”. We agree and local make up our Nationwide Network. At the same time, our business model makes it possible for a single broker to do business across large regions. When speaking with the public, we have learned that many home sellers have a great deal of apprehension and skepticism about Realtors in general. Except when they knew an agent personally, clients felt distrust about whether the agent was putting their best interest first above the agent's commission. We wanted to eliminate that doubt, by providing discount MLS listing options that are standardized. We have done this by offering listing management software that gives sellers 100% control over their listings but at the same time giving brokers and agents the tools to efficiently maintain their listings. Our MLS listing and management software saves the broker resources and time. As a result, savings are passed onto the property sellers as reduced real estate commissions. We created an MLS listing platform for by owner MLS sellers, brokers, agents, and asset managers which enables users to receive offers, make listing edits, and flag issues, while being attended to by their listing agents with proficiency and professionalism. With every challenge, our listing platform has a solution. We spent 11 years developing the software that runs the GetMoreOffers.com platform. A GetMoreOffers®.com flat fee listing puts the seller in control of all aspects of the listing process. Whether a seller needs to change marketing programs, price, commissions, photos, or property descriptions, this can all done with ease right from the Internet. ADDvantage® is unlike any other real estate company in Florida or anywhere. Our work ethic and customer service blow away all other real estate brokerages because we answer calls live 7 days a week, we follow through on promises, and we care about the success of each and every client we have. For a flat fee MLS listing company our effort and concern is at the same level as if our listings were full service. Keeping up with new technology and Internet marketing trends is our top priority since the success of our clients depends on getting the best exposure. We are innovators in our field and through software development and research, we are forging new roads in the real estate industry. Though many Realtors have lost the trust of the public, we continue to gain referrals on a regular basis from sellers who have saved money and sold their homes successfully through our discount listing brokerage. The most common thing said about our Broker and staff is how available and professional we are. Through partnerships with other real estate agents and our Agent Activate® program, our sellers desiring a local presence for help with showings can still remain flat fee listed but get the service they desire. Our company is all about giving home owners what they want, when they want it. Our customers always remain 100% in control. Keith Gordon has been a broker licensed in Florida since 1984. “No complaints have ever been filed against me because I have my own code of ethics which puts my sellers and their sale first. I am a Florida native (born in St. Petersburg) and have extensive knowledge of greater Tampa Bay, Manatee, Sarasota and Greater Miami-Dade.” Keith is a master contract negotiator whose experience and skills save his PRO Contract-to-close clients time and money. Because of how our flat fee MLS programs are designed to fit every need and every level, we allow sellers to upgrade to full contract representation at any time via our hybrid-full service brokerage, Altru Realty.