ACTIVE MEDIA SERVICES, INC.
PEARL RIVER, NY

Are you looking to: Buy our inventory or Sell your inventory? For more than 30 years, our trading model has helped hundreds of brands realize maximum value for their excess assets in exchange for a commitment to purchase a future planned operating expense through us. Our 500+ business professionals are focused solely on trade and on delivering the best quality products, service, resources and solutions to help our clients achieve their business goals. While media is our most often purchased trading product, Active has the broadest range of categories in the industry to which our clients can apply trade value. At any given time, Active has thousands of contracts with partners across an array of categories that address our clients’ daily business operating needs – from media and social strategy/execution to retail marketing services, travel lodging and hospitality and freight/logistics. Corporate trade has become an increasingly important tool in the client, agency and media marketplace. We see major brands becoming more interested in incorporating trade into their business strategies as they seek ways to avoid losses, generate savings, create funding and improve their balance sheets. Active International is a recognized and respected provider of media, marketing, travel, retail, shipping and other vital business services through the practice of corporate trade. At Active International, we look at corporate trade holistically—as a standard component of business planning, not as a “Plan B” or “last resort.” In our view, excess or even underperforming assets represent opportunities, not liabilities. The Active International Mission As the global leader in corporate trade, Active’s mission is to provide each client and partner measurable economic value through compelling solutions, insights and best-in-class service. We are committed to continually defining the corporate trade experience, delivering new levels of excellence to our clients, trading partners and the industry. Drawing from a diversity of professional backgrounds, they’ve spent decades forming relationships and establishing best practices that enable Active to fulfill its mission of Alan began his career at Kaiser Broadcasting, which, under his direction as Senior Vice President of Sales, later became Field Communications and then a subsidiary of Katz Media Group. He’s received the Entrepreneur of the Year Award by Ernst & Young and the British American Business Inc. Award in recognition of Active’s global accomplishments. Alan believes that community involvement is as important as business leadership and through the company’s ActiveCares program, contributions have been made to over 600 charities since 1997. Art has also made community involvement a priority. Through the company’s Active Cares program, contributions have been made to over 600 charities since 1997. A principle of the company, a member of the Board of Directors and the Executive Leadership Team, Alan has direct responsibility for global strategic development as well  as strategic oversight of Active’s domestic and international media and non-media trading products, models and strategic partnerships. Known for his innovation and creativity, Alan has developed trading programs and products that have become industry standards. Peter Eio has more than 40 years of experience in Marketing and General Management with leading global consumer brands including Alka-Seltzer, Brillo, Playtex and LEGO. For almost 20 years he was responsible for building LEGO businesses, first in the UK and subsequently in the US with a compound internal growth rate of 12% per annum. For over 12 years he served as President of LEGO in the Americas, developing the LEGO brand to the most respected in the US toy industry with a penetration of over 70% among families with children. Mr. Eio, who was a member of the LEGO Global Management Team, led an organization of 1,100 employees with a turnover of $500 million based in Enfield, Connecticut. Prior to joining the LEGO Company, he spent 11 years with International Playtex Corporation where he served as General Manager of their Scandinavian operations Educated in the UK, Mr. Eio is an alumnus of the IMD Business School in Lausanne, Switzerland and holds Honorary Degrees from Rennselaer Polytechnic Institute and the University of Hartford where he is a Life Regent and served as Chair of the Board from 2003-2009.  Between 1998-2000 he was Chair of the Toy Manufacturers of America and currently serves on the board of HESKA Corporation, a publicly quoted veterinary diagnostics business. From 1992-2011 he served on the board of Reflexite Corporation, a global specialized technology company based in Connecticut, which he chaired from 2009-2011.  He is currently a member of the Governance Board of the ICTI-Care Foundation that monitors factory working conditions in the global toy industry. Mr. Lazar has served as one of our directors since his appointment in 1998.  He was the founder of Lazar Levine & Felix LLP, certified public accountants, was its managing partner from 1969 until 2002, and continued as a member of the firm, now known as Baker Tilly, LLC, until his retirement in 2014.  Mr. Lazar specializes in business valuations and merger and acquisition activities.   As the managing partner of a certified public accounting firm for over 30 years, a member of the board of directors of a New York Stock Exchange REIT company and the chairman of its audit committee and a former member of the audit committee of a large biotechnology company, Mr. Lazar has extensive accounting and financial expertise in a variety of businesses, which lead the Board of Directors to conclude that Mr. Lazar should serve as a director of the Company and as Chair of the Audit Committee. Mr. Lazar received his Bachelor of Business Administration degree from the City College of New York in 1960 and completed the Principles of Business Valuations of the American Society of Appraisers.  He received his accreditation in Business Valuation from the American Institute of Certified Public Accountants in 1988.  Mr. Lazar’s certified public accounting firm was an early member of the Public Companies Accounting Oversight Board.  Mr. Lazar is a life member of the American Institute of Certified Public Accountants and of the New York State Society of Certified Public Accountants and he has served on their various committees.