ABC TAGS INC
MIRAMAR, FLORIDA

We are a promotional product distributor and proud member of the Advertising Specialty Institute. Promotional products, also known as ad specialties, make up a nearly $22 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like TV, magazines and the Internet. We are able to supply your company with every possible promotional product from over 3000 suppliers. With so many ad specialties available there is a huge opportunity for professionals like you to boost ROI and leave a lasting impression with your customers. Our mission is to help you create long-lasting relationships with your clients through the power of promotional products. Looking for promotional products? You've come to the right site! Whether you are looking for a specific item or just browsing for ideas, our site is your one-stop source. For smaller financial clients, which are competing against behemoths with more money and bigger name recognition, the most-effective promotional campaigns are often those that focus on trust and service. That was made especially clear to one promotional products distributor who helped his client, a local investment bank, develop an effort to reach out to corporate clients. In targeting a number of “million-dollar clients,” as the distributor calls them, the bank hoped not only to get the business of the organizations, but also of their employees – or at least be on their radar. Of course, getting past the company gatekeeper is always a challenge to those dropping in on a new prospect, and jumping right in to a sales pitch might put the client on the defensive. “More often than not, they would get a call from the office manager asking, ‘What happened to the donuts?’ ” the distributor says. “If they did not get a call, they would call the prospect the next day and usually found themselves welcomed to the office to make their pitch. They got substantial business out of it.” Since the bank saw not just the company, but also its employees, as potential clients, the donut box, which would get a lot of attention in the break room, was a particularly potent tool. It created interest in the brand for those coming in and grabbing the donuts, and many would assume their company was already doing business with the bank, thus creating a level of trust and name recognition. Select small businesses in Manhattan and Brooklyn recently received an unexpected gift – a live fern. The fern served as an introduction to The Park Avenue Bank, a local New York City bank that specializes in serving small businesses. The plant was also a metaphor: While big, corporate banks handle their customers carelessly or roughly, The Park Avenue Bank treats its customers as one might treat a delicate fern. The branch managers followed up with a call or letter to targeted businesses. A second mailing of a “deluxe fern flair kit” was also conducted by New York ad agency Walrus, which handled the effort. Our site has become much more of a resource center for small businesses, and we wanted to communicate that core message to a select group of potential new customers,” says Annamarie Suriano, vice president and director of marketing at The Park Avenue Bank. Ferns were selected because they make a different impression than many of the traditional promotional products, says Suriano. “People expect things like pens and toasters from their local bank, and we really wanted to go beyond that and give something of value that carried our message.” While marketing budgets may have been trimmed for many banks, concern about sustainability and the environment has increased for financial companies, particularly larger ones. This has led some to seek out socially or environmentally responsible products for both internal messaging and for the public. Similarly, products that promote health and wellness continue to provide a positive message for financial institutions. One promotional products distributor recently found that an eco notepad he used for a banking client – made from 100% post-consumer sources, from the cover material to the plastic binding – was a big hit. A shift away from disposable break-room supplies has opened an opportunity for promotional products to be included in these areas, with distributors providing branded mugs or heavy-duty water bottles. “They said it was great and everybody loved it,” says the distributor that provided the branded mugs, who adds that the bank recently ordered several hundred more for another division of its company. “They want more due diligence from our suppliers, to be sure they have fair wages and good work conditions,” says the president of an ad specialty company. “The bigger companies just don’t want to take any chances.” She recently worked with a bank on a promotion in which safety items such as purse hangers, earthquake kits and eco-blankets were given to existing customers. While this caution continues to extend to financial institutions’ approach to promotions, (they generally avoid out-of-the-box creativity), there are some cases where this is shifting. The ad specialty company president recently helped a large bank promote its Back-to-School Join Up campaign, in which parents brought their child in to set up a new bank account. Each child who opened an account received a free Ogio backpack and iTunes gift card. So far 400 sets have been given away. Looking for promotional products? You've come to the right site! Whether you are looking for a specific item or just browsing for ideas, our site is your one-stop source. We keep your personal information private and secure. When you make a payment through our site, you provide your name, contact information, payment information, and additional information related to your transaction. We use this information to process your payment and to ensure your payment is correctly credited to your account.