AALAMWAAR, INC
TARPON SPRINGS, FLORIDA

Hand-carved wooden blocks with designs of tropical flowers and coconut palms, creepers of jasmine and rose, birds such as parrots and peacocks, animals such as monkeys and tigers, all came together in the creation of the elaborate textiles of the Deccan Plateau in Southern India. Commissioned by the Rajas and Nawabs, these hand-printed and hand-painted textiles came to be known as Chintz and Paisley. Our use of natural, botanical-dyes and azo-free dyes ensures a low environmental impact. Sustainability, empowerment, and ethical production have always been our priorities. We believe in the merits of “small batch” production and honor the principles involved in creating Slow Textiles. Viji Reddy is an award-winning multi-media artist who has an abiding interest and passion for handmade textiles. Her textile designs and products are outer manifestations of her own spiritual journey. Her passion for interior design has led her to create an extensive collection of linens and products for the home. As a painter, ceramist and textile designer, she is also a thoroughly modern woman at the front of an arc that reaches back to ancient craft-traditions of India. She has a powerful sense of entrepreneurship and it is not surprising that her embroidery is done by an Indian NGO that elevates and empowers women in rural India. Her fashion collections combine age-old printing, dyeing, weaving and embroidery techniques. Viji also has her own workshops in India where a group of skilled artisans translate her ideas into exquisite products for contemporary living. Viji travels the world displaying her award-winning textiles in international shows and has curated museum exhibits on Indian textiles, she is also a collector of exemplary and priceless antique textiles of South Asia. After raising her children and sending them off into the world, she is now intent on bringing the same nurturing, grace, style, and excitement to Alamwar Luxury Lifestyle Brand. Archi Reddy is the younger of the two sisters who mirrors the passion interest in preserving textiles amongst the women in the Alamwar family. After starting a family, Archi took the cerebral road of running businesses and managing family finances. During the time, her sister introduced Indian textiles to western fashion, Archi was busy raising a family and managing several business ventures. Today, with their individual families on a set course, it was only natural for Archi to combine her forces with her sister. In this respect, Archi brings the necessary skills to give honest meaning and assurance to the idea of corporate social responsibilities and the triple bottom line. Lest it be forgotten, Archi shares the same tastes and has her own collection of rare textiles and jewelry whose modern interpretations are on offer at Alamwar.