AAA GLOBAL COMMUNICATIONS INC.
OAKLAND PARK, FLORIDA

Nowadays, branding is more important than ever. But a good brand won’t manifest overnight- it’s a result of a planning, development and growth, which is why many start-ups and small businesses neglect it without realising the impact it has. Good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier!!! A common opinion is that branding is just a logo or slogan. Actually, branding is the way in which your customer perceives you when they hear or think of your company name. It includes every aspect of a customer’s experience, from your logo to website, your social media posts and advertising; it involves even the way in which you answer the phone to how you interact with existent Effective branding can promote recognition for your business. If your brand is easy to recognise, it can help people feel more at east purchasing from you. You will encourage repeat business as they are more likely to choose your product or service again. In competitive global market, it is crucial to stand out from the crowd. Remember that you’re now competing in the global economy – Your brand will help you stand out from the thousands or millions of similar organisations around the world. Consider companies such as Apple, Facebook and Coca-Cola; they are worth much more than their premises, equipment and/or products. It has been their brand that’s increased the company’s value, far exceeding their physical value. The word “blog” began as a slang term for “web log”, it is often used by many people to share their current passion to the public in an online format. A blog is also a place to instill your advice, expertise, and experiences that relate to your interests or to your business. From a business marketing standpoint, there are several benefits of business blogging that can help your business grow more and more with each one. Blogs can help and we want to make sure that you know what it can do and what you should avoid in ensuring you establish a high quality blog on your website. Blogging is related to both social media and search engines. In a website where pages may not be updated very often, a blog adds another indexed page on the website, which leads to an opportunity to show up in search engines and organically drive traffic to your website. Whether you’re posting about a new promotion, a new products, or your expert advice on a related topic; blogs will help gain your audience’s attention. Sharing your blog on social media (Linkedin, Facebook, Pinterest, Twitter) can also help to get your business to be discovered by a new audience. Furthermore, a blog post can help enhance your social media presence. When a blog is about to be released, you can center your content trying to build up momentum before and after the blog is released. Quality blogs will increase your business on SEO. New, fresh content remains vital in beating your competitors in search engines. Organic keywords must be utilized through every blog post. That means keywords that do not include the name of your business in them. They will lead more traffic to your site via search engines. Pick out a keyword that best fits your business and that is more specific. Searchers will have a hard time finding your business on search engines if a popular or common word is used. Keywords and topics on your website is an important way in which Google and other search engines can locate your business for these searched words. The best blogs for businesses answer the common questions that their potential leads and customers may have. Informative, well-written blog posts pit you as a business that knows their own products and field. Consistently creating helpful content for your customers will establish you as an authority. A well-written blog can help establish a relationship with a customer who will keep coming back to view more content and maybe spread the word. Establishing authority and trust is key to keeping consumers around. Consumers like to be informed, and appreciate if you are the one teaching them. All business people are realizing the huge benefits of social media marketing and its increasing importance in the race to attract new-potential customers. There are no longer days when your secretary was the first point of contact between the client and your company – that role now is replaced by websites and social media profiles. With people turning to their mobile devices and social media in the buying journey there are many reasons why your business should be active on social media. Social media will expose your company or service to the new public all over the world. With one click your message of offer is shown to millions of people. Social media can help you find customers already talking about your business- information you can leverage to reach even more people. Social media gives you insights into what your audience is into (besides you, of course). Getting to know your audience can help you discover creative ways to reach them via advertising or content. Catering and targeting to this degree will lead to increased conversions. Social media allows for instant feedback from your consumers good or bad. The time between knowing if a product or a campaign is a success is shorter. This means you can respond and resolve mishaps in a faster manner. Social media can help you keep an eye (and edge) on the competition. You can use social media to target you competition’s fans, see what they may be doing that you can improve on – or simply identify ways to stand out within your industry. If your social media is done correctly it could help you increase sales. An audience that is truly interested in your brand or product will respond to sales messaging and convert. Having a social media presence can also allow customers “get to know” your brand, giving you more chances to gain their business. Social media is a great inbound marketing tool that can help you collect leads and build your email list. Publishing and posting content that is relevant to both your brand and your audience is a way to attract customers who are truly interested in your brand and what you have to offer.