30A PRIME PRODUCTIONS, LLC
SANTA ROSA BEACH, FLORIDA

About 30A Prime Productions The Story Behind “30A Prime Productions” My name is Adam Schlosser and I’m one of the founding owners of 30A Prime Productions. In order to explain how this company originated and what it’s all about, it’s first important to share my personal story so that’s what I’ll do now… We lived at “The Retreat at PCB” during our first two years on the Emerald Coast. During that time, I was in the bike rental business and my wife went from teaching in Panama City to property management in Rosemary Beach. In July 2015, we purchased a new house in Before moving to Florida and diving head first into the bike rental business, my main line of work was in online marketing, website development, WordPress, e-Commerce, website flipping, social media and so on. My first real job after graduating from I left Beanbasket in 2010 and moved back to my hometown of Oconomowoc where I started working for a front-end web design company called “Web180”. Located in Waukesha, WI, Web 180 taught me front-end skills. In addition to website design, we provided consulting services, content development strategies, email marketing, social media management and on-site SEO. was a revolutionary new site that has since become the main online marketplace for buying and selling websites, apps and domain names. It took a little experimenting but I soon became really good at listing my WordPress sites on Flippa and they consistently sold. Selling new sites on Flippa soon became a full-time job in and of itself so I left Web180, set up a home office and went to work. I spent the next year and a half flipping sites full time and life was good. and everything changed. Panda was essentially a major tweak to their algorithm and how they display sites in their search engine ranking pages. Essentially, the update had a direct negative effect on my website flipping business because it significantly reduced the value of brand new websites that did not contain all original content. It became harder and harder to sell on Flippa because the market for new sites had significantly diminished. So my income was greatly reduced and it came at the worst possible time because we were engaged to be married later that year. Despite the negative effect on my financial situation, I was still optimistic because I had Upload WP and it was 100% original. At that time, my mindset shifted from churn and burn new sites to the idea of developing a true online asset. So I consistently created more and more high-end WordPress tutorials while working odd jobs. For example, when we got married I worked for a roofing construction company and prayed each day I wouldn’t fall off. The last year we spent in Wisconsin I worked the graveyard shift at a chocolate factory. Before becoming a chocolatier, I thought roofing and concrete were difficult but that job beat them both in terms of physical exhaustion. Ok… let’s shift this rather long story back to Florida early 2015 when I began doing side website work for local businesses mainly in the property management and Real Estate verticles. That went really well and I was able to help improve their SEO a great deal. About that time, I decided to sell Upload WP for a number of reasons but mainly because we just built a new house and needed cash. So I sold the website to a guy in Sweden via Flippa and he’s pretty much destroyed the brand so please don’t judge me on its current look. I promise it was really legit before I sold it 🙂 In 2016 I hired a full-time bike manager and was able to remove myself from the day to day operations so that I could focus solely on providing SEO, video and internet marketing services. My first major client was a boutique property management company called Content is the currency of organic search engine rankings. The more quality, original content a site has, the better it will do organically in Google, Bing and all other search engines. Another step in the process of making 30A Escapes a top organic “30A” web property was setting up and fully optimizing “Google My Business”. Google My Business is a free service that has a major effect on how well your website does organically and it’s something that many businesses still don’t utilize today. Today, 30A Escapes is organically on the first page of Google for many of the high value “30A Florida” related keywords and I’m convinced it’s mainly due to implementing those 3 core strategies… On-site SEO, Content Marketing and Googe My Business Optimization. As a result of their SEO success, direct bookings through their website have gone way up and they are on track to become self-sufficient. In the vacation rental management world that means not having to rely on 3rd party booking sites like VRBO and all the others which is huge. I’ve decided to leverage my knowledge gained over the past 10 years and go “All In” with 30A Prime Productions. I’m finally ready to offer my services up to Emerald Coast businesses and beyond. 30A Prime Productions is now a full-time business and my sole focus going forward. No more roofing, concrete, chocolate or even bike rentals 🙂 My past successes and failures have given me the confidence needed to finally push all of the chips to the center of the table because I know there are more 30A Escapes out there that can be helped. A commitment to never-ending self-education is something I believe is essential for success to happen in any profession. However, I’ve found that to be truer than ever when it comes to internet marketing and video production because of the speed at which things change online. Shopify put Beanbasket out of business just as WooCommerce will soon do to Shopify. Web180 has changed their core services countless times since I worked there because the online world is constantly evolving.