305 PLP, LLC
MIAMI, FLORIDA

If you speak Spanish, chances are you’ve heard of a “ratchetera” or know what a “pata sucia” is. Ask a Latino in Miami what the acronyms “VPLP” and “PLP mean and you’ll be surprised by the answer you’ll keep hearing. Ask anyone who likes rap music about the famous Lil’ Wayne, Miami Heat drama during the big 3 era and you’ll hear the blame placed on 2 Miami New Times writers for instigating an all out war against the rapper that reached media outlets worldwide. At the heart of all of these trends in popular American culture is Pepe Billete. Using his award winning twitter account, Pepe has created trends that have transcended the social media universe and become part of the colloquial language of the Hispanic-American population of the United States. But it doesn’t stop there. He’s been featured on ESPN for his die hard commitment to the Miami Heat, voice sampled by famous EDM Djs and mentioned by name in music by global superstar Pitbull. Pepe Billete’s reach has been so pervasive he was even written about favorably by Harvard Professor Amy Chua in her New York Times best selling book about American culture “The Triple Package”. If you speak Spanish, chances are you’ve heard of a “ratchetera” or know what a “pata sucia” is. Ask a Latino in Miami what the acronyms “VPLP” and “PLP mean and you’ll be surprised by the answer you’ll keep hearing. Ask anyone who likes rap music about the famous Lil’ Wayne, Miami Heat drama during the big 3 era and you’ll hear the blame placed on 2 Miami New Times writers for instigating an all out war against the rapper that reached media outlets worldwide. At the heart of all of these trends in popular American culture is Pepe Billete. Using his award winning twitter account, Pepe has created trends that have transcended the social media universe and become part of the colloquial language of the Hispanic-American population of the United States. But it doesn’t stop there. He’s been featured on ESPN for his die hard commitment to the Miami Heat, voice sampled by famous EDM Djs and mentioned by name in music by global superstar Pitbull. Pepe Billete’s reach has been so pervasive he was even written about favorably by Harvard Professor Amy Chua in her New York Times best selling book about American culture “The Triple Package”.